Second mobility held in Istanbul/Turkey in December 2021. Each day began with warm up activities to get to know each other, enhance team spirit and foster creativity.Based on different warm up activities they have been divided into 5 mixed international groups students from all participating countries. 13.12.2021: Welcome Activities, Presentations of states/ cities/ schools/local entrepreneurs and eTwinning presentations (Students work in mixed groups. They determined an entrepreneur and prepared presentations on him/her). 14.12.2021: eTwinning presentation (second part), Training-
MARKET RESEARCH TECHNIQUES,Cultural Traditional Lunch by Turkish Food prepared by Parents 15.12.2021: Training-WRITING A BUSINESS PLAN-Training BUSINESS MODEL CANVAS-Workshops on Training 16.12.2021: Cultural Trips to Historical Places of Istanbul 17.12.2021: Seminer by “GENÇ BAŞARI EĞİTİM VAKFI” http://gencbasari.org/anasayfa. Presentations of Workshop outcomes. Certificate Ceremony, Evaluation
MARKET RESEARCH TECHNIQUES–introduction of market research techniques: FOCUS GROUP–conducting primary market research through focus groups/by asking insightful questions regarding the chosen product–its developments; costumers´ preferences, feedback, etc /SURVEYS AND QUESTIONAIRES–creating customer satisfaction cards by choosing one product and writing a customer satisfaction card together. Each group created an online questionnaire for a chosen existing product to collect data and then analysed it for further administration. They realized how important it is to learn a lot about customer or market trends/needs. TOOLS/METHODS: presentations created in PREZI/HAIKU DECK/POWTOON/WINK/SLIDESNACK; online surveys created in GOOGLE FORMS. WRITING A BUSINESS PLANParticipating studens worked on a simple business plan. They provided PowerPoint presentations with simple business plan templates with jumbled questions. After putting the questions into correct order and answering them, they created their own business plans /consisting of goals, targets; planning; personnel; financial and material requirements; marketing techniques; finding business partners–networking; funding the business; loans and grants/. Each group presented their business plan. The jury/representatives of hosting school (teachers and students) selected 3 best business ideas that’ll be
awarded the PRIZE FOR THE BEST BUSINESS PLAN