Romania LTT Activities
TITLE: THE TITLE/THE LOGO/THE SLOGAN, THE POWER OF COMMERCIAL
The Fifth Mobility held in Romania in June 2022.The mobility focused on topics of brainstorming, communication, marketing, advertising and relations. All these led to the consolidation of international teams. The mobility coordinators – the Romanian teachers on the one hand and the 25 students involved in the project organized ice-breaking games for their partners, to get to know each other better on the first day, making a spider’s web, which really contributed to the consolidation teams. After this event, the students were randomly divided into mixed teams in which they worked during the 5 days of Romanian mobility. The work teams drew a ticket through which they had to build a business based on a budget, and a chosen team. The teachers gave free rein to the creativity of the students, especially since it was not only a new and attractive domain for them, but also with the desire for affirmation. The teams worked on the name of their business entity taking into account the subject of the business activity and the criteria for national and international trade. The second day was dedicated to the realization of the logo of the business they were going to set up, because it has been proven following expert research in the field of marketing that sometimes the image of the brand is very important for the success of a business.The participants created the logo either in Canva or with the help of PPT, so they designed interesting and creative logos. The third day was dedicated to the business slogan they just created. The impact of a slogan is relevant for the newly created brand, which brought a lot of creativity and innovation.Through interactive games and brainstorming activities, the students developed beautiful, short slogans with penetrating messages, which would attract and work well in the international environment. Because the fourth day was dedicated to the commercial, we also invited an internationally known brand expert Cristina Bâtlan – patron of Musette Romania, who spoke to the students and teachers about how good the ideas of a successful business are, and how important is to believe in what I do. The students also made an advertisement for the business they did with the help of the Renderforest application.The last day of mobility focused on meeting a young local merchant who has a successful business in our provincial town. He explained to them how he came to perform and what it means to treat both employees and customers with responsibility and respect. A jury was formed of representatives of the host school, local employers who have the best advertisements that will receive AWARD FOR THE BEST COMMERCIAL PROJECT.